TRACE offers a variety of innovative services including music events and talent search. It’s via comprehensive content experiences that TRACE connects with its audience. TRACE makes sure that its fans regularly engage with TRACE products and services on a daily basis.
Each year TRACE partners with more than 400 concerts and parties worldwide, putting millions of fans in touch with TRACE brand and its partners.
JOHANNESBURG MERCEDES-BENZ FASHION WEEK
HIP-HOP LOVES SOUL
WORLD CREOLE MUSIC FESTIVAL
THE VERY FIRST ZUMBA CRUISE
FÊTE DE LA MUSIQUE
TRACE GOSPEL SESSIONS
BLACK FASHION WEEK
PEACE ONE DAY
STROMAE AFRICA TOUR
SAMUEL ETO’O & DIDIER DROGBA’S FOUNDATION GALA
COMING SOON : FACE OF TRACE
Using the same digital interface as TRACE Music Star, Face Of TRACE is a competition format made to look for the beautiful and smart young lady who will become the new ambassadress of the TRACE brand worldwide.