PRODUCT & CONTENT ACQUISITION
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ORIGINAL AND EXCLUSIVE CONTENT ARE KEY DIMENSIONS OF TRACE’S IDENTITY

Through a global network of journalists, editors and producers, TRACE creates exclusive content that caters to the multicultural audience needs for afro-urban entertainment, music, sport, culture, fashion and art. Each year, TRACE invests several millions of dollars to produce and commission over 300 fresh HD hours of exclusive original urban entertainment content focused on series, documentaries, TV shows and concerts.