MEETING WITH YEMI ALADE, THE QUEEN OF THE AFROPOP MUSIC

February 15, 2018
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WHERE IS JOHNNY? Great look, a strong sense of humor, an unbelievable hair creativity, a fashion style of her very own, YEMI ALADE is an ambassadress of the best of Nigerian music. Award for the Best Female Interpreter, Best International African Artist, the young singer has quickly turned into a worldwide and emblematic figure of Afro pop Music. The song  Johnny a joyful, melodious and heady declaration to a fiancé who slips through her fingers – made its way to the top of the charts in several African countries and also in the United Kingdom. In 2016 Mama Africa: Diary of an African Woman, was the 4th album most listened on ITunes World album. Then, in December 2017, Yemi released Black Magic, magic.

THE QUEEN OF THE AFROPOPYEMI ALADE resembles her music: hectic, cheeky and powerful. Influenced by hip hop, R’n’B and Ragga. She smashes the established outline to reconcile all Afro trends and restore the essence of Naija Music (Nigerian music). When she doesn’t perform her rhythmic and cheerful chant, she praises the merits of Nigeria, makes fun of our ignorance of the African continent with perspicacity, advocates rationality when it comes to conflict between religions. In turns called the Yoruba Igbo Girl (referring to her double ethnic background) or African Trendsetter, YEMI is a committed woman. France-loving, the artist loves the Parisian scene.

INVITATION TO A VERY PRIVATE CONCERTTRACE Live is a show filmed and live – streamed. The same format was organized last June with WYCLEF JEAN and his guests. This Tuesday, February 27, 2018, it’s YEMI ALADE & FRIENDS who will be in the spotlight.

ABOUT TRACE : TRACE is a global multi-platform media and entertainment company that connects with multicultural audiences through premium afro urban music and content across 21 pay TV channels, radios, motion picture, online and mobile services in over 160 countries to 200M viewers and listeners. Launched in 2003, following the acquisition of the print magazine of the same name, TRACE has become the leading media brand for the connected Afro Urban youth in Sub-Saharan Africa, France, the Caribbean and the Indian Ocean.

PRESS CONTACT: Sophie VOUTEAU – svouteau@trace.tv – + 33 (0)1 77 68 05 22

USEFUL INFORMATIONS: Yemi Alade will be in Paris from 26.02.18 to 10.03.18. For any itw / meeting request, contact the TRACE Press Office. A (slight) snack is planned for all our guests. Thank you very much for reserving your place.

SPECIAL HAITI WEEK ON TRACE TROPICAL FROM JANUARY 22 TO 28, 2018 – PERSONAL INVITATION TO MR TRUMP

TRACE LAUNCHES A NEW TV-CHANNEL DEDICATED TO THE CONGOLESE MUSIC