The TRACE Foundation values concrete actions, of proximity, which help young people to build a future. It makes known and valorizes projects to create examples and make youth want to engage.
The talents — identified by the TRACE Foundation — benefit from long term support from TRACE.
The TRACE Foundation defends TRACE’s daily values through its media: Respect, Creativity, Diversity, Equal Opportunities, Innovation, Generosity, Openness and Proximity.
Since its creation in 2003, TRACE has successfully developed a brand and thematic media for urban, multicultural, multi ethnic youth.
In the meantime,
TRACE is present in more than 160 countries, with 22 music and sports channels, mobile, radio, Internet, social networking and content and event production. This global dimension allows TRACE to be in constant contact with more than 100 million young people.