TRACE owns and operates 21 paid TV channels, 4 FM radio stations, over 30 digital and mobile services, and develops content production and syndication activities reaching 59M paid subscribers and 200M viewers, listeners and mobile users in 160 countries. TRACE is already the leading youth media brand in Sub-Saharan Africa and the signature afro-urban media brand in France, the Caribbean and the Indian Ocean.
With in-house development, production, financing, media, digital, distribution and branding capabilities, combined with the subversive spirit of independent creators, TRACE collaborates with both emerging and established talents to generate premium afro-urban content and leading digital platforms for a potential captive audience of 400M super fans in its 7 priority markets: Africa, France, UK, USA/Canada, Brazil, Caribbean and Indian Ocean.
TRACE is 25% owned by its co -founder, chairman and CEO, Olivier Laouchez and by TRACE senior management and 75% owned by Modern Times Group, a leading Swedish digital entertainment provider.
Launched in 2003, following the acquisition of the eponym print magazine published in New York, TRACE has built a leading brand and media group dedicated to afro-urban music and entertainment. TRACE engages with a global community for those who see their afro-urban culture not as a passing interest but as a core component of who they are and how they define themselves. My mission is to make sure that our fans constantly — if not reflexively — engage with TRACE multi‑platform networks on a daily basis and enjoy a premium user experience.
TRACE LEGACY PROVIDES A UNIQUE STREET CREDIBILITY, OUR DNA IS ROOTED IN THE POWERFUL, GLOBAL URBAN CULTURE THAT IS DRIVING MULTICULTURAL YOUTH TRENDS.
With our distinctive TRACE touch, we speak to our audience about topics they love: music, fashion, sport, television, cinema, art, design and so much more. TRACE developed an innovative suite of digital networks and services to help content creators engage with their audience and
TRACE’s community is cool, passionate, and bright. It’s our driving force and our mission to give them a voice, allowing them to express themselves. Our goal is to highlight emerging talents and to help them create their own urban legacy.