Leveraging the massive success of TRACE Mziki, East African music channel, TRACE, the leading afro-urban multi-media and empowerment platform, now invests in a subsidiary in Nairobi and appoints a local team to launch the full suite of TRACE media
and services with the mission of connecting and empowering the East African audience.
Danny Mucira, Managing Director of TRACE East Africa said: “TRACE is the leading music brand in Africa and its foray into East Africa via localized media and empowerment platforms will further increase TRACE positive impact towards East African audience with a particular focus on young adults”.
“We are very keen on localisation of media content and TRACE’s strategy goes very well with our agenda of creating more opportunities in the entertainment industry for our youth in this region. It’s also further proof of the proximity of TRACE with its
audiences and with African artists” said Joe Mucheru, the Cabinet Secretary of Information and Communication.
MultiChoice’s East Africa Regional Director, Maharage Chande said, “GOtv has remained the home of local quality digital TV content on the continent. The expansion of TRACE Mziki to the GOtv Max and GOtv Plus packages is another show of our dedication to offering our subscribers the best programming across the various cultures, languages and age groups.”
TRACE Mziki channel will be now be available on all DStv bouquets and on GOTV Plus and on DStv Compact, Compact + and Premium bouquets as well as GOtv Plus and Max bouquets.
TRACE is the first global ecosystem that leverages afro-urban entertainment to
connect & empower the new generation and the creators with activities in 162
countries and more than 300 million users. TRACE is a signature hub for afro-urban
entertainment and offers TV channels, FM radios, mobile and digital services, content,
events etc. to millennial and young adults’ audiences.